Title: Advertising from the Mad Men Era
Heimann, Steven Heller
Gleaned from thousands of images, Advertising from the Mad Men Era
set of books offers the best of American print advertising in the age
of the "Big Idea".
At the height of American consumerism magazines were flooded with
clever campaigns selling everything from girdles to guns. These
optimistic indicators paint a fascinating picture of the colorful
capitalism that dominated the spirit of the 1950s and 60s, as concerns
about the Cold War gave way to the carefree booze-and-cigarettes Mad
Also included is a wide range of significant advertising campaigns from
both eras, giving insight into the zeitgeist of the period.
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